LEGO Gets LOTR & Hobbit License

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Ran
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LEGO Gets LOTR & Hobbit License

Post by Ran »

I'm bypassing Newsbot with this one:
http://toynewsi.com/news.php?catid=176&itemid=18079
Warner Bros. Consumer Products and The LEGO Group announced today a partnership that awards the world's leading construction toy brand exclusive rights to develop build-and-play construction sets based on THE LORD OF THE RINGS™ trilogy and the two films based on THE HOBBIT™. The multi-year licensing agreement grants access to the library of characters, settings, and stories for THE LORD OF THE RINGS property, as well as films The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again. LEGO® THE LORD OF THE RINGS construction sets are slated for a rolling global launch beginning in June 2012 in the United States, with LEGO THE HOBBIT: AN UNEXPECTED JOURNEY scheduled for later in the year.

"Only LEGO, with their expertise in the construction category, is capable of doing justice to the incredibly imaginative environments depicted in the world of THE LORD OF THE RINGS and the two films based on THE HOBBIT," said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. "These films give life to amazing worlds and characters and we are thrilled to bring fans these products that deliver an imaginative play experience befitting of these beloved properties."

The LEGO THE LORD OF THE RINGS collection will translate into LEGO form the epic locations, scenes and characters of Middle-earth as depicted in all three films, including The Lord of the Rings: The Fellowship of the Ring, The Lord of the Rings: The Two Towers and The Lord of the Rings: The Return of the King.

In late 2012, LEGO THE HOBBIT: AN UNEXPECTED JOURNEY will give fans of all ages a chance to build and play out the fantastical story and new characters of the legendary Middle-earth adventures depicted in The Hobbit: An Unexpected Journey from Academy Award®-winning filmmaker Peter Jackson, slated to premiere December 14, 2012.

"Our collaboration with Warner Bros. Consumer Products has delivered numerous worldwide successes in the construction toy aisle with lines like LEGO HARRY POTTER and LEGO BATMAN, introducing us to loyal audiences who love great stories, strong characters and the toys that they inspire," said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. "It's particularly exciting to now be able to create sets based on the fantasy worlds and characters from THE LORD OF THE RINGS trilogy and the two films based on THE HOBBIT, not only because we know they will foster collectability and creative play, but also because these are two properties that our fans have been asking us to create for years."

Information about the sets and collectible minifigures from both collections will be unveiled at a later date at TheLordoftheRings.LEGO.com.
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Re: LEGO Gets LOTR & Hobbit License

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You know what is the coolest thing about this?

The inevitable Lord of the Rings Lego video games. Oyes!
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Re: LEGO Gets LOTR & Hobbit License

Post by Senor JabbaJohnL »

I assume the hobbit and dwarf minifigs will have the shorter legs? Or I wonder if they'll do anything to differentiate them more, as having non-articulated legs for many of the main characters might be an issue.
anarky wrote:You know what is the coolest thing about this?

The inevitable Lord of the Rings Lego video games. Oyes!
Lego should pool their resources and make a Star Wars/Indiana Jones/Harry Potter/Lord of the Rings/Batman crossover game. That would be almost too much awesome to handle. (Or, given the copyright issues there, have the characters all playable in one game if you've already bought the others, similar to how you could play characters unlocked from the first SW game on the second.)
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Re: LEGO Gets LOTR & Hobbit License

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They have dwarven figure legs already (also used for ewoks, for what that's worth), so there won't be an issue coming up with hobbit legs. I can see these being very similar to much of the (excellent) castle themed sets they've produced. The threat/promise of LOTR Lego videogames is near-boneriffic in scope. Wonderful news!
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Re: LEGO Gets LOTR & Hobbit License

Post by Diabolical »

So, they've finally found a way to make Legos boring.
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Re: LEGO Gets LOTR & Hobbit License

Post by anarky »

Yes.

They make a set of Lego that refuse to watch The Blues Brothers.
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Re: LEGO Gets LOTR & Hobbit License

Post by Diabolical »

anarky wrote:Yes.

They make a set of Lego that refuse to watch The Blues Brothers.
...and totally redeemed themselves from this LOTR crap!
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Re: LEGO Gets LOTR & Hobbit License

Post by Senor JabbaJohnL »

jjreason wrote:They have dwarven figure legs already (also used for ewoks, for what that's worth), so there won't be an issue coming up with hobbit legs. I can see these being very similar to much of the (excellent) castle themed sets they've produced. The threat/promise of LOTR Lego videogames is near-boneriffic in scope. Wonderful news!
Right, I know about the preexisting, non-articulated shorter legs. I was wondering if they'll do anything different from those, since having so many main characters who can't move their legs might get annoying in the line.
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Re: LEGO Gets LOTR & Hobbit License

Post by Ran »

Here are some low quality pictures of the boxes.
http://www.bricktuts.com/2011/12/lego-l ... -revealed/
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