Lego was the one thing I was deprived of as a kid.
My dad was the toy department manager at Sears, and got awesome discounts and sometimes freebies. And, back then, returned items and things opened or damaged on the floor weren't returned to the manufacturers, and they let employees buy them at cost or less (depending on the status). He was the only employee for several years to have a kid who played with toys. One time, he brought a huge box home full
of Transformers and Gobots who'd been opened on the floor. I got Ratchet and about four Soundwaves that way. Sure, there were missing pieces, but I could cobble together a Soundwave with no problem, and the missing parts on Ratchet weren't as bad as the missing parts on my brother's Sunstreaker that he threw out when he opened it (new) because he was too little to realize there was more than just the car. Sunstreaker never had hands at our house.
But we never got Lego. Sure, we had this thing called Brix Blox, which may have been a Sears exclusive, but they were an inferior knockoff. We could build a lot of shit, but no specialized blocks, no people, no wheels, just rectangles and squares. And they weren't compatible with the Lego blocks my friends had.http://en.wikipedia.org/wiki/Loc_Blocs
Looks like "Brix Blox" was the name that Sears sold them under.